Cannes Lions

COCA-COLA SOFT DRINKS

STUDIOCOM, Marietta / COCA-COLA / 2006

Overview

Entries

Credits

Overview

Description

MyCokeRewards is the largest online promotion ever for the Coca-Cola Company. A combination of precision marketing, point accrual and redemption and sweepstake componants provide added value to Coke drinkers.

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12 items

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