Cannes Lions
GREY COPENHAGEN / COCA-COLA / 2011
Overview
Entries
Credits
Description
After the Coca-Cola Zero commercial "The morning after" with elements of Coca-Cola Zero Swats as a creative device, we took it further this year - the campaign is called "Swatyourself" - and it inspires young boys and girls to upload pictures/videos etc. of themselves showing and describing their special skills and applying to be a Coca-Cola Zero Swat.
Execution
First, a creative Coca-Cola Zero website was made where you apply to be a Zero Swat member by up-loading pictures and videos of your self doing special skills that could come in handy in a Coca-Cola Zero commercial - the winner or winners take part in the upcoming Coca-Cola zero commercial.
Outcome
We had two winners – one from Sweden and one from Switzerland joining the film crew in Bangkok who is actually taking part in this years final TVC called "The Date".
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