Cannes Lions

COFFEE

SAATCHI & SAATCHI, Taipei / WEI CHUAN / 2006

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SUPER: Once upon a time there was an old masterThe coffee he made was worth a queue OS:Waitress: It's so late, and are we not open yet?Waitress: The old master had been sitting there for a long time.Old Master: This is outstanding without parallelOld Master: No need to make it anymore.Waiter: Oh, that's whyVO: Bernachorn the prime ready to drink coffeeA queue of people are waiting outside a coffee shop for the old master to open. But he takes his time and then says there is no need to make the coffee anymore. The waiter takes a sip of what the Old Master was drinking (Bernachan ready to drink coffee) and understands why.

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