In general, promotions always concentrate on price, but Naturegift focuses on emotional benefit. Naturegift is a dietary coffee which is the most effective and famous health product. Naturegift turned festive to emphasise that the product keeps a healthy shape by launching the campaign “Just hold, the receiver will feel good”. In addition, the campaign added more value to the product and represented Naturegift as a brand that “loves and cares” as well.

The promotion brought up sales by 50%.