Cannes Lions

COFFEE FARMER TASTE TEST

OGILVY & MATHER, Toronto / KRAFT / 2015

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Overview

Description

The Nabob Coffee Company travelled to where some of the best coffee in the world is grown – Colombia. And brought along frappucinos, pumpkin spice lattes, and other ridiculous coffee shop creations.

Then we gave these “coffees” to the hard-working coffee farmers of Colombia to get their take on the state of coffee in North America. They weren’t impressed.

Every reaction, every comment, every spit and every display of disgust was real and unscripted.

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