The agency developed a location-based technology, unloqable®, that makes digital content available upon proving your location via smartphone.Then a Facebook app was launched: the Advent Calendar; counting down the days to Christmas with 24 digital gifts (such as music, videos, animations, illustrations, etc.), exclusively available at McCafés, and delivered directly to the recipients’ mobile phones.

Thousands of downloads at McCafés resulted in the number of McCafé Facebook fans multiplying over 10 times, bringing McCafé into the top 40 German brands on Facebook, and the attention it received raised the image of McCafé in the young, digitally savvy population.