Our commercial opens on a multitude of different kinds of coffees being made... Espresso, Cappuccino, Latte. All with the Jura coffee machine.Each coffee is laid out carefully next to each other. Latte's stacked. Cappuccinos as white lines. We see that the person who is doing this is none other than Roger Federer. Our camera pulls out to reveal that he has made a tennis court out of coffees. He removes one. Roger Federer serves and we discover that the spot that he removed the cup is where he is aiming for. Perfect precision.

The tennis ball rolls up against the Jura coffee machine.