Created a space where people can experience a brand story with five senses (touch, look, hear, smell, and taste) in Nescafe Harajuku Tokyo. We used utilized BREW LOG data from "Barista i" all over Japan in real time as a creative source.

BREW LOG data in itself contains user's own stories of "coffee moment", such as a moment when trying work hard, taking a break, talking with someone and so on.

We visualized those stories of "coffee moment" as a character of a bird, and created virtual space where "coffee moment" flies all over Japan. In addition, a big wooden made instruments machine (a.k.a. Rube-Goldberg-like-machine) start playing Christmas songs after the little bird carries a ball of "coffee moment" from somewhere in Japan. A virtual ball changed to the real red ball which fall into the instruments machine, jumped down the stairs of the xylophone and play music. Customers in Nescafe Harajuku brew coffee through "Barista i" and could participate in the performance.

Customers who came to the cafe were able to feel "coffee moment" that are coming and going right time in Japan with their five senses.

We believe that providing a fact-based experience of data can best convey the value of "connecting people who live far away through coffee moment". As a result, we have constructed a dedicated system that enables Barista i users across the country can monitor the log (BREW LOG) of brewing coffee in real time at the cafe.

BREW LOG is originally used to communicate among friends, but by utilizing it with wide-view-point for visualization, we could provide awareness that people sharing their "Coffee Moment" right on this moment at every place in Japan.

We also succeeded in making coffee moment physically experience by utilizing BREW LOG as a trigger of automatic performance instrument and parameter to determine tone of music.

Real data contains a story.

Provided cafe space where converted into entertainment based on the data of the actual user using the product.

We also could make customers to aware and understand for the advanced communication function of "Barista i" and the whole unique experience value of the IoT era: "re-connecting people who are living separately through coffee moment."