Single Origin is a coffee wholesaler and retailer in Surry Hills, Sydney. Started by four friends in 2003, they source the best organic, fair trade coffee beans from around the world, creating a business that remained true to their left-of-centre, idiosyncratic personalities. Their ethos is best summed up as “being really relaxed about taking coffee very seriously”.

Our objective was to create a website that captured the spirit of the brand and its unique, vibrant retail premises. The site needed to fulfil the informational needs of multiple audiences; wholesalers, media, consumers, coffee connoisseurs, baristas etc, whilst reinforcing the brand’s ethos.