Cannes Lions
TBWA\RAAD, Dubai / NISSAN / 2021
Overview
Entries
Credits
Execution
The audio starts with giving alternating specific, factual information about Abraham Lincoln & John F Kennedy. Starting with how both of them were elected to congress exactly one century apart, were elected President exactly a century apart and then moving to some other pieces of information that build to the conclusion that both the Presidents’ lives had a lot of strange coincidences.
The listener’s attention is then drawn to an analogy that when two lives can have so many coincidences even while being a century apart, it’s not a surprise that it could be a coincidence for two drives to see a light as green.
The spot then introduces the new Nissan X-Terra that has an Intelligent Forward Collision Warning System. The spot ends with the sign-off – Coincidences happen, accidents shouldn’t.
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