Cannes Lions

Coincidences

TBWA\RAAD, Dubai / NISSAN / 2021

MP3 Original Language
MP3 Original Language
MP3 Original Language
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Overview

Entries

Credits

OVERVIEW

Execution

The audio starts with giving alternating specific, factual information about Abraham Lincoln & John F Kennedy. Starting with how both of them were elected to congress exactly one century apart, were elected President exactly a century apart and then moving to some other pieces of information that build to the conclusion that both the Presidents’ lives had a lot of strange coincidences.

The listener’s attention is then drawn to an analogy that when two lives can have so many coincidences even while being a century apart, it’s not a surprise that it could be a coincidence for two drives to see a light as green.

The spot then introduces the new Nissan X-Terra that has an Intelligent Forward Collision Warning System. The spot ends with the sign-off – Coincidences happen, accidents shouldn’t.

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