Cannes Lions
DENTSU X, Bangkok / WILDLIFE FUND THAILAND UNDER THE ROYAL PATRONAGE OF H.M. THE QUEEN / 2017
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Like other parts of the world, wildlife is at risk to become extinct. In Thailand, there are many kinds of wildlife is having a serious impact and is about to become extinct such as hornbills, gibbon and sea-cow.
The wildlife projection issue in Thailand is a serious issue. The main reason comes from the lack of understanding among Thais. They just neglect and believe that it is not their responsibility. It’s the government job!
The fact is all the government funding is never enough to solve the issue. We, therefore, determine to support the Wildlife Fund Thailand to raise awareness and persuade a call for action – to take part in saving Thailand wildlife.
Our strategy is to ask for support from Thais in a way that everyone can possibly do. We don’t ask for much from them, not a big deal. We are asking for just a coin!
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