We chose the most popular TV series for scenario integrations to promote the search for million reasons and turn it into a buzz and decided to do it in a week. During a whole week, we chose 11 best performed series for integrating our reasons to believe in scenario and placed our hashtag (#bimilyonneden) at the same time. After the integrations, our TV spot was aired as a first ad…

After the great impact of product placement, Coca-Cola has been mentioned plenty of times by social media users.