Coke and iTunes have partnered to launch a grassroots music movement across Europe.

Who better to crown Coke’s Music campaign than Adam and Joe - two rising stars of comedy. Coke Music chose the two pranksters as the off-kilter counterpoint to the sober record industry - reminding us there's no point if there's no fun. Adam and Joe deliver hard-hitting news, reviews and insights into the world of unsigned music.

The first episode of the Adam & Joe podcast shot to the top-ten list on iTunes and has been gathering crowds of friends on the Coke Music My Space page.