Around 9million of our country’s population have some form of hearing impairment that deprives them from experiencing it. Coke Studio wanted to reach the audience where no other music platform has been before, thus broadening the target audience and allowing more people to enjoy music.

In search of a solution, a space was designed to provide a sensorial experience that would give music a tangible form.

The story focuses on 7 students of Deaf Reach School who want to discover the true meaning of music. Every member has his or her own romanticized idea of it but they all disclose their longing for the experience.

Coke Studio being the largest music platform believes that music can be enjoyed by everyone and hence developed a unique space consisting of a special couch and LED lights installation. The purpose of this space was to provide the students their first larger than life musical experience. Hence, as the song was played, the students were left absolutely joyous and overwhelmed as they felt music beats being translated into lights and vibration, creating a unique sensorial experience.

*Suranga Chandima Nanayakkara, Lonce Wyse, S. H. Ong and Elizabeth A. Taylor, Enhancing Musical Experience for the Hearing-impaired using Visual and Haptic Displays. (10-12)

The Coke Studio for the Deaf installation & couch amplifies two senses, sense of touch and sense of sight.

Amplification Of Sense Of Touch

A couch that consists of multiple vibrating engines was created that syncs with every beat of music, giving music tangibility and allowing the hearing impaired to experience it for the first time. The couch has the dimensions of 82X94X75 cm and is made with plastic and lights inside.

Amplification Of Sense Of Sight

The couch is linked to LED light installation that also syncs with music and translates sound into visuals, creating a visual language of music that is comprehendible. 100 LED light bulbs with cable were used with the dimension of 120x30x5 cm.

*Suranga Chandima Nanayakkara, Lonce Wyse, S. H. Ong and Elizabeth A. Taylor, Enhancing Musical Experience for the Hearing-impaired using Visual and Haptic Displays. (10-12)