Coke Zero is the biggest invention of Coca Cola lately. Coke Zero: real Coke taste, zero sugar. The brand aims to drive back young male adults to the Coke franchise. In the age of 18-25 guys leave their childhood and step into the adults’ world of obstacles and limitations. Coke Zero wants to help them see, imagine more possibilities in life than they think. If Coke Zero is possible anything is possible.

The challenge was to bring the brand purpose into life via transforming limitations, norms, rules into new never seen positive experiences.

After having the idea, we had to make it real.Several engineer groups worked on the plans for one month, we even involved the Hungarian foosball association.To reassure about the design's enjoyability, we invited an ultimate expert for a final check.

..zero foosball debuted on the most popular Hungarian music festivals.We managed to invent a unique design medium, which not only transferred clearly the brand essence, but provided a surface where every player spent at least 15 intense and joyful minutes with the brand.

It created excitement for more than 520 000 people on the spot, and the WOM even doubled the reach. The new phenomenon quickly spread on the target group’s most visited sites. The festivals already indicated their interest for the Zero foosball for the upcoming year. No one could just pass by our never seen design and game innovation.