We open with a shot of a beautiful, old factory. It’s a cold cut production company. We’re looking at an old movie. The colors are vague and brownish, there are lines and scratches on the film. It’s a real, old film.

The voice over starts explaining that, more then 70 years ago, when they started Cock’s Fresh, they used to work in a specific way. For example, they used to brine the meat in real oak barrels. It was even smoked on genuine beechwood. This isn’t just tasty, it’s also really healthy. As he continues, we suddenly hear… a cell phone.The voice over stops as we still hear this cell phone ringing. Then one of the men in the production site, reaches for his pocket and grabs his very modern smartphone.We now understand the movie is completely filmed today. And that is made older with visual effects. The voice over continues: “And like that, we still work today”.The packshot and the baseline come in: Cock’s Fresh. Great tradition, great taste.