Coldplay’s ‘A Head Full Of Dreams’ tour was the visual and audio spectacle of the year - a global tour that was two hours of pure magic - incredible setlist, coupled with amazing pyrotechnics, confetti blasts, lasers, and LED bracelets on every fan in the stadium.

If we could let fans around the world experience this show in a headset, live, this would be THE defining VR moment of 2017 … the largest global VR livestream concert performance and production in history, showing the world the power of Samsung Gear VR to share the magic of LIVE.

The full Coldplay concert was captured and streamed exclusively via Samsung VR Live Pass, and available to watch on the Gear VR headset or the Samsung Mobile VR app, giving fans a one of a kind immersive experience. Afterwards, the performance was made available on-demand, for free, for 3 months.

The production was ambitious and extensive–and required thousands of hours of planning across 5 cities in 3 continents. We filmed Coldplay and followed Chris Martin across 3 stages taking up the space of an entire football field.

Using 17 stereoscopic 360? VR cameras, 14 4k cameras, over 12,000 feet of fiber-optic cabling, two satellite transmission trucks, and real time high-tech live stitch and render servers combined with live audio mixing, color timing and motion graphics, we captured the full concert and streamed it LIVE in VR for the first time ever.

Not only was the production a feat in itself, but the reach was unprecedented, with the livestream being broadcast to 50+ countries across the globe – free to access for fans with a Samsung Gear VR headset. Further, Samsung live events around the world gave fans an opportunity to attend a live broadcast and experience the magic of VR.

Consumers around the world were completely immersed in magical moments that only live music can bring. The livestream turned out to be Samsung’s most watched piece of VR content to-date, eclipsing all other content on their platform. ??

The largest, global VR livestream in history, broadcasted in 50+ countries

99% positive response to the views of the media or content

21% increase in awareness of Samsung Gear VR

48% increase in interest in Gear VR

9.6 million impressions of the livestream

57.4% increase in active user engagement

11.2% increase in new users on the VR mobile app

88MM+ digital and social media impressions