We have launched the ad in unexpected places. And the message itself: 'And we like your old clothes. If you don't need them, bring them to us. Thank you' is strong and logical. If you're buying new clothes you could help someone by giving away your old clothes that you no longer need or wish to wear.

The campaign turned out to be a success. The Red Cross storages are being refilled. The production costs were only 1500 euros and already in the first week we have collected enough clothes for 312 poverty-stricken families. We have helped people who cannot help themselves.