The commercial aims to make the audience be aware about the serious consequences of imprudent attitudes while driving.

The advertising film simulates a car crash under a mother's view when she finds out her family is involved.

Suspension equipment, three cameras and one rail of 20 meters were used to enable movement at the scenario room in order to create a real feeling of shock during the shootings.

After those scenes, the scenario was replaced by chroma key for the actress shocking scene. She was suspended by cables that recreated the impact of the hit while ensuring her safety.

Post-production was responsible for setting up the two image records and adding various 3D elements, such as shattered glass to avoid hazard during shooting and achieve its final result.