Our country's soda wanted to change this by changing something on its bottle. That´s why we created a special edition to remind our people that this is a day to celebrate, a special edition with a champagne cork instead of its traditional cap.

The 20th of July every single supermarket in our country was stocked with the bottle; celebrities and social influencers receive a special box with our message and the bottle, inviting them to spread the feeling of celebration just by posting a video on their social networks opening and celebrating our national day with our soda.

The 20th of July every single supermarket in our country was stocked with the bottle; celebrities and social influencers receive a special box with our message and the bottle, inviting them to spread the feeling of celebration just by posting a video on their social networks opening and celebrating our national day with our soda.

We achieved more than just retweets, shares and free press, Colombian people celebrated our national day.

· On 20th of July 8,9 millions of Colombian people talked about INDEPENDENCIA COLOMBIANA.

· #IndependenciaALaColombiana was a national trending topic for more than a day, and a global trend by hours.

· We had more than $400.000.000 million pesos on free press and media interactions.