The main challenge was actually creating a visual that just used one colour. Each visual (red, green and blue) features only objects of that one colour. So for example red is full of London buses, Santa Claus, roses etc and blue is full of blue water, blue whales, blue jeans etc. We had to use only one colour in each illustration to create light and shade and a feeling of depth and movement.

A soulful illustrator spent three months drawing all the things that we could imagine for three colors of the range. The result is a crazy, nonsensical world of red, blue and green.

The banner has only gone live in the last 2 weeks so it is too early for us to provide results. We expect it to increase visits to Crayola product page, eventually leading to sales.