In a social experiment, a boy is asked to separate 20 children into 4 different groups. The method chosen by him may surprise those who do not see the world in the same way. Children in the film are at the age where there is a lot of Bullying: due to color, gender, race and physical characteristics in general. But it is a fact that this new generation is already showing a vision of stronger social inclusion and is free from prejudice, unlike previous generations. This vision leads us to reflect.

And it invites us to view tomorrow with different eyes. Because THE ONLY THING THAT SHOULD BE SEPARATED BY COLOR IS THE LAUNDRY.

A 60" second film for Facebook, in a sponsored post, filmed with more than 20 different kids.

The post had organic views and shares added to the sponsored views. With that, we got over 6,5 Million views and 15,000.00 shares, plus hundreds of positive comments.

The brand was linked as a brand that is concerned with social issues and had much more attachment with consumers than its main competitor in this period.