The key objective was to create an app that balanced simplicity, with useful features and extras that would make it worth having and sharing. The challenge was to develop an app that even architects and interior designers would use.

So we made the interface simple – literally a touch screen that translated colours from the camera at the touch of a finger.

When users saw a colour they liked they could instantly match it to a Resene colour, see a range of complementary, and similar colours – and of course, find the nearest Resene shop for a test pot.

The key objective was to create an app that balanced simplicity, with useful features and extras that would make it worth having and sharing… and to develop an app that actually picked up the various shades of colour and would be something that even architects and interior designers would use.

When users saw a colour they liked they could instantly match it to a Resene colour. But then they could see a range of complementary, and similar colours – and of course, find the nearest Resene shop for a test pot.

The app had over 35,000 downloads in little old NZ and Australia in two weeks. The app is used by interior designers and architects to show people colour schemes. Test pot uptake increased by 35% after the app’s launch.