We realized that this error fitted perfectly with Snickers slogan: "You're not you when you're hungry" and on top of that, our immediate reaction, allowed us to take advantage of the situation. So, after this controversy kicked off we made a post, uploaded it to our Facebook Fan Page and waited... The post quickly took off and people made it their own, breaking our historical record of interactions while echoing our slogan and generating more and more posts.

We generated a post after the news kicked off and uploaded it on our Facebook Fan Page.

Snickers engagement rate grew 98,9%,

compared to the average obtained through 2016.

We reached 217.000 people organically,

10 times more than the 2016 historic average.

Total interactions around this post were 6.624,

64 times more than the 2016 historic average.

Investment: $0

Interaction and reach worth: COP $31 million.