Combos are crunchy pretzels filled with a cheesy centre, making them the ultimate guy food. This led us to the line 'Combos: what your mom would feed you if your mom were a man', and also to the character Man Mom: a manly mother who feeds her sons only Combos.

For this Combos radio campaign, the goal was to inform consumers that Combos come in a variety of flavours, dispelling the popular misconception that they only have one or two