Cannes Lions
ANONYMOUS CONTENT, Culver City / NIKE / 2017
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These are the aspiring stars whose escape from their neighborhoods to beat the odds is unexpected. The film depicts the drive to keep trying to overcome all odds, despite the naysayers we confront in everyday life. This film is a powerful, gritty black and white montage showing kids in scenarios that feel real and authentic. The performances have a determined energy and attitude. The voiceover is at first confrontational, making you question whether or not the narrator is chastising the kids, telling them them they’re not supposed to be here. With the last line, we realize that he’s actually celebrating that they’ve arrived. In the film, we follow people overcoming
situations where others might count them out. The film leaves you with the message that despite what people may expect of you, hard work and perseverance can defy those expectations.
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