There are no restrictions.

To show these moms they shouldn’t worry about being perfect. We made a film about 2 real mothers:

The mother of an Astronaut and the mother of a prisoner. And we captured their emotions on their way to see their sons. But we never revealed who was the mother of which son leaving the viewer guessing and demonstrating that, whatever the circumstances, no one can tell the difference between 2 mother’s love.

Our documentary was a first of it’s kind which championed what moms do for love. Rather than showing super successful mothers doing all the perfect things. Which eventually adds more to the pressure. We showed real mothers, real responses in a real situation. Our campaign found instant resonance within our target group. Finally, there was a brand which championed all the things moms do for love. Our film was widely shared, liked and talked about across social media channels.