Cannes Lions

COMFORT CORE CONCENTRATES

OGILVY & MATHER ADVERTISING LONDON, London / UNILEVER / 2012

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In a world made of cloth, your fabric conditioner can have a profound effect on your love life. In this ad we show our Comfort teenager, Lizzy, in a clothy melodrama that demonstrates true love in Clothworld is dependent on a freshness that can last and last. Taking our cue from the most famous romance of all, Shakespeare's Romeo and Juliet, we prove that only Comfort's 'True Freshness' can provide a lasting love for Lizzy.

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