Cannes Lions

COMMERCIAL AIRLINE

WONGDOODY, Seattle / ALASKA AIRLINES / 2004

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A SkyHigh Airline's employee wears oversized glasses and greets passengers as if reading something. We reveal he’s reading a script projected onto his glasses. When the glasses malfunction, he says, “Like we say, the customer is always XTPL dash nine backslash nine…” Spot ends with title card, “You Can’t Fake Friendly.”

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