The goal's to give a practical demonstration of what Postatarget makes possible by using special formats and printing material, as well as objects enclosed in the packages. In the package, you'll find a painting by a famous contemporary artist. A nice gift that can be hung! The concept is: with Poste Italiane, Direct Marketing communication could be ‘art’. Postatarget allows you to express yourself without limits, to the point where you can create a piece of art! Poste Italiane provides all types of companies with tools to create by themselves their Direct Marketing masterpiece: paper and a box of pastels!

The campaign was run on the 19th of March 2004 so it is still too early to have significant feed back.