Cannes Lions
OGILVY & MATHER, New York / IBM / 2011
Overview
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Credits
Outcome
As a result of the campaign, IBM generated several viable new business leads (which doesn’t sound like much until you realize that, for IBM, a single contract be worth hundreds of millions of dollars). In addition, the campaign started dozens of new conversations between IBM experts and interested bystanders, perhaps laying the path for new business in the future – and maybe even helping the world work a tiny bit better.
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