Q Port is a business communications product which allows the user to choose their business' network connection based on quality and appropriateness as opposed to price. The banners and interstitial form leads part of an integrated campaign targeting CIOs and IT Mangaers. The campaign was designed to drive qualified leads to the Qwest sales force by using Flash based animation to engage the design to drive routinely exposed to conventional techology advertising.The marketing objectives of this campaign were two-fold.

The primary objective was to generate warm leads for sales force by providing product information in a straighforward manner. The content was designed to incite the user to click through to a contact page to be filled out with contact information and business needs relevant to the product. The secondary objective was to create awareness of the product by delivering entertaining content that was designed to generate "buzz" and increase the likelihood of forwarding via email, adding a viral aspect to the campaign.