HoopDreams is a community basketball league that’s run like the pros. Their website needed to communicate that sense of professionalism. Using Flash and 3D animation, elements from the professional leagues were incorporated to help give the brand, and the site, a professional image; a 24 second clock for the pre-loader, hardwood floor for the background, an arena score-clock for the primary viewing area, XML based statistics for easy updating, banners hung from the rafters as the primary navigation, and even the music and SFX – all help to convey a sense of professionalism.