Cannes Lions

COMMUNITY EVENTS

EARDRUM, Sydney / NATIONAL SENIORS / 2008

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Description

National Seniors offer a variety of community events and activities for senior citizens, but they have difficulty reaching their target audience. This campaign was designed to encourage family members to get involved and help their elderly relatives to find out more and get out of the house. This ad uses comedy and a silly, made-up rhyme, to highlight what happens if your Nan (Grandmother) doesn't get out much. Very engaging and a little bit mad - just like every Grandmother.

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