In keeping with the umbrella idea for all promotional offers, the visual depicts the target group: commuters. Combined with the offer’s slogan "Commuters now pay half the leasing rate”, this ensures a direct, easily understandable and fast offer communication. The slogan Commuter Weeks communicates the action’s name in an appealing way. The claim “expect everything” serves as a bracket within the framework of the general promotional strategy. The clock showing the period of the deal symbolises the deal’s time limit.All of these elements appear in various communication channels which are co-ordinated with regard to both content and visuals, thus ensuring the offer’s rapid penetration of the target group.

The integrated Commuter Weeks campaign lured over 253,000 visitors to the website within six weeks. Visitors checked out and calculated over 100,000 individual offers. Over 100,000 visitors were counted during the nation-wide open house event. Over 6,000 purchase orders were drawn up on this weekend alone, normally 2,000. Over 42,000 of the visitors who came because of the campaign were new customers.