A large, interactive screen displaying a colourful orchard with trees heavily loaded with fruit. Customers needed to purchase up to four Compal products to qualify to play the game, which involved standing in front of the virtual orchard and clapping loudly in an attempt to get the pieces of fruit to fall from the trees. Prizes ranged from rackets to backpacks and hand bags. The action, consisting of a 42” plasma built into a colourful PVC structure decorated with the campaign motif, was set up in seven different Continente hypermarkets in Portugal.

Attracted and surprised customers, heightening the brand experience and driving sales at POP;Statistics revealed an average of 400 interactions per day, 72.4% of the 400 surveyed were positively surprised by the action;Customers who played the Compal Senses game were 40.3% more inclined to actually purchase the brand’s products.