Cannes Lions
Y&R CHICAGO, Chicago / COMPANIONS FOR SENIORS / 2008
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Companions for Seniors provides companionship for senior citizens in the comfort of their own homes. Through support and friendship, they help the elderly live independently, rather than having to move to expensive, institutional care. This spot illustrates the service they provide by showing the hands of senior citizens and young volunteers working together as one to tie a shoe. From leisure activities to basic daily chores, the employees of CNS help provide stimulation to their clients physically, mentally, emotionally, and spiritually.