Cannes Lions

COMPANY INTRANET

WUNDERMAN, Madrid / TELEFONICA / 2003

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How can we get through, in a direct, funny and easy to understand manner, all the options and services that are available to the users of Telefónica Moviles Intranet?The creative answer was to create a character. A character called "Intraneto" , which would guide the user, in a series of short stories (flash animations) through all the different applications and usefull tools that the Intranet had to offer its users. A series of emails were sent every week to Telefonica moviles employees, urging them to accompany Intraneto on a new adventure. Once clicked, the journey would take you from extraterrestrial abductions, to a trip to the beach, all of which were funny ways to explain, for instance, how to personalise the contents on the intranet - in the case of the beach adventure.

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