We designed notebook cartons with a dummy part-notebook on one side. This highlighted the widescreen aspect of these notebooks and made it memorable. It generated interest because it was refreshing and different from the staid notebook cartons that consumers were accustomed to. And appealed to a techno-savvy audience always eager for something new.

We used this carton for a promotional exercise around HP's outlets and competition's outlets, to create awareness and excitement for the product.

We used this carton for a promotional exercise around HP's outlets and other competition outlets to create awareness and excitement for the product.

The response exceeded all expectations. Initially experimental, this promotion led to a huge increase in walk-in enquiries for HP widescreen notebooks. The client increased its scope to include several cities and more cartons were fabricated to meet the increased levels of activity.

HP Pavilion widescreen notebook sales went up by 14% over the month preceeding the promotion. In the 3 months following this, exercise sales were up 29%.Once again HP, the market leader, had demonstrated why they held that exalted position.

HP Pavilion widescreen notebook sales went up by 14% over the month preceeding the promotion.

Once again HP, the market leader, had demonstrated why they held that exalted position.