Part of an integrated TV, print, outdoor and online launch of IBM’s “What makes you Special? campaign, this web portal serves as the campaign destination for learning about all things innovation and how to get special. The site features interactive case studies, podcasts users can play on the site, useful downloads and a dynamic user interface that encourages exploration of the entire site and literally expands to reveal information. External links guide users to more in-depth information about how IBM, the innovator’s innovator, can help companies do special things.