Cannes Lions
SHIMONI FINKELSTEIN DRAFT FCB, Tel Aviv / LG / 2007
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FoldersLG was about to launch FANTASY - their latest and most advanced LCD monitor series.While competitors concentrated on ‘Response Time’ and ‘Contrast Ratio', the strategy was to raise motivation for buying a new computer monitor by emphasising the contrast between the regular and FANTASY.The idea is to show that everyone was excited, especially, and most of all the folders on your desktop.
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