Designer Douglas Little, working with Michael Schmidt (production designer for Lady Gaga and Madonna) created seven one-of-a-kind fantastical Adamo laptops. Douglas and Michael then decorated the windows of Bergdorf’s iconic Fifth Avenue flagship store with fantastical displays featuring each of the one-of-a-kind Adamos.The displays were featured in Bergdorf’s famed windows for the three weeks prior to the holiday season.

Simultaneously, Elle.com launched a programme giving away one customised laptop each week for three weeks. The site also housed behind the scenes video, interviews, and a time lapse of Little building the windows. Not only was Dell accessing the hundreds of thousands of people who walked by the Bergdorf windows every day, but we also were able to access the very iinfluential Elle community via the website.

The Adamo-Bergdorf windows generated over 2 million live impressions, and were lauded byfashion press and blogs.Elle magazine created a feature and sweepstakes promotion on the Adamo and Bergdorfwindows both in its pages and online, which received over 300,000 entries for the sweepstakes.The campaign not only delivered Dell to an entirely new audience under difficult economiccircumstances, it generated valuable influence with fashion insiders and followers.And it generated sales.Sales results so far are impressive, above goals and, unfortunately, undisclosed.