To attract people online and in reality, we combined online elements such as web site, SNS (Twitter) and outdoor installation of a chimney (Torch) of a public bath. A public bath has long been a popular place for Japanese as a bath and also as a place for communication. And its tall chimney has been recognised as a landmark of a town.

- We had about 350,000 visitors to the site, which is double Sony's usual campaign sites.

- Twitter: 7,000 tweets, 2,200 followers.- YouTube: 27,000 views.- We succeeded to attract more people to come to the public bath (because of the popularisation of having a bath at home, its industry is getting depressed. We aimed to illuminate not only this world but also the media itself).- We succeeded to gain more trust on Vaio for its stability by both existing and potential users.