Wunderman was charged with creating an interactive minisite to promote ConAgra's partnership with Ice Age: The Meltdown. The site contains a variety of online content including IM icons, videos, wallpapers, sweepstakes, on-pack offer information and a printable activity. Five ConAgra Food brands were co-sponsors of the site, Kid Cuisine, Peter Pan, Snack Pack, Hunt's and Chef Boyardee. Wunderman also created promotion areas to highlight the Ice Age mini-site on each of the brands' websites. The site targets children ages 7-12 and mothers.