Background

Zurich seems to be nice and quiet. But there is also a wild side to the city with its many bars, night clubs and restaurants. The campaign is aimed at groups of friends or couples who want to enjoy a wild city trip in europe.

The movie posters were designed to attract additional attention towards our online campaign.

Design Process

We went for a cinematic look evocative of a movie teaser since the main function of the poster is to get people to view the corresponding online films.

Outcome

The posters with their unexpected and surprising way of advertising Zurich - devoid of all the usual Swiss Cliches, helped many viewers to see the town with fresh eyes.