Teenagers among 13-19 years old are more likely to have early sexual activity, moreover, one-third of them have no use of contraceptive.According to Ministry of Public Health’s research, in 2011 teenagers mothers give birth around 122,736 babies (which is 16% of all childbirths/336 babies were born per day).Aiming to reduce teen pregnancy problem, Thai-Health Promotion Foundation which is the in-charge organisation has launched the campaign called ‘Healthy Sexuality’ giving away 500,000 ‘If you are not ready for this…use this’ condoms.

We started thinking about how to create this product by simply asking how we could attract our target group. We reasoned the product should be easily understood.

After the ‘If you are not ready for this…’ campaign, with samples distributed in 2011, research has shown that the rate of conception among teenagers has reduced by 30% in relation to the last few years, proving the successfulness of the campaign.