We created a microsite where people could go and set up their mates. With the choice of 3 different girls they get to send their friend a video from a girl claiming to be the Mother of his child. The films are funny and shocking to the viewer.The tagline at the end of the films is "Condooms.com, use it or get used to it". This tells the viewer that the film is a joke, but it alsoreinforces the seriousness of the message.