Outside of adult diapers, buying condoms is one of the most unpleasant purchases you can make. Aside from using the self-checkout lane, there aren't many ways to ameliorate the condom buying experience. With this in mind, we wanted to shift the transaction to favour the consumer. Instead of being a sterile, stigma-laced product, we set out to create a package you'd actually want to interact with and maybe even display on your nightstand.

Since the condom market is inundated with purely pharmaceutical offerings, we aimed to create something you could naturally gravitate towards. In the end, we found ourselves using a classic tartan pattern that aligned well with the name of the brand. As a result, the simplistic packaging speaks from a place of sophistication and modernity–two things the current suppliers are devoid of entirely.

Sir Richard’s performance in the market continues to exceed our expectations. With distribution in conventional retail locations like Walgreens and Whole Foods, to more alternative distribution channels like Paul Smith, Fred Segal and Viceroy Hotels, Sir Richard’s packaging has exhibited widespread appeal. Its reach continues to expand as far as the UK with more international distribution in the works. Since the launch of Sir Richard’s late last year, the company has created a great deal of traction within the industry, outselling our key competitor, Trojan, 10-to-1 in some retail locations.