Cannes Lions
BRANDER | BRANDING EXPRESSION, Sao Paulo / DKT / 2009
Overview
Entries
Credits
Description
Repositioning for the brand Prudence.
Execution
Previous package did not give evidence of the product’s quality. The previous brand was sort of confusing and used to provide an aggressive idea, which did not suit the product.
Outcome
Sales grew 10% in the first six months.
Similar Campaigns
12 items