The campaign was to sell as many condoms possible. For every packet sold, five Swedish Krona would go to help a HIV project in Zambia. We created a playful concept that communicated; that everyone can unite for Africa, as it is all for a good cause.Look at the small film (in English) to get an overview of the campaign:http://www.akestamholst.se/awards/love%5Fsupport%5F2/RFSU_400x320.mov